See Full Transcript
00:00
Introduction
Hey, you're listening to Barrel to Bottle The Binny's Podcast. I'm Greg. We just had our World of Whiskies event.
This has been going on for more than two decades, and somehow, for the first time, we got the right idea to set up podcast equipment and grab people for interviews. We called it Whiskey Speed Dating.
I'm trying to do that positive affirmation thing where I remember people's names because I actually say it out loud.
Yeah, that's good.
That's because I've got- I'm terrible with names.
Real bad director. Horrible.
I understand.
Whitney Spence, Whitney Spence, Whitney Spence.
That's it. That's it. It's like a boy named Sue.
Johnny Cash says that.
Bill or George. Any damn thing but Sue.
Yeah. Well, when I was a kid, it was anything but Whitney. But now my oldest boy, his name is Whit Son because all my buddies call me Whit.
So now it's Whit Son because he was my first born. So everybody's like, that's a little bit conceited. And I went, well, it's better than Whitney.
I disagree.
I think Whitney's kind of tough.
It's great.
Well, if you're going to have a girl name, you better be tough. So you make bourbon, right?
There might have been a couple of fights in your past.
Oh, it won't go down that road.
Sitting down with Whitney from Coal Pick Distillery.
Yes, sir.
Where is Coal Pick Distillery?
Coal Pick's in Western Kentucky in a little town called Drakesboro.
I was going to guess you're from Ireland.
No, I'm not from Ireland. No, we're in a little town called Drakesboro, Kentucky. It was formerly Paradise, Kentucky.
If there's any John Prine fans out there, John Prine sings a song about taking me back home to Milneburg County down by the Green River where Paradise lay.
Well, the coal mines come in and stripped all the Paradise away when they mined all the coal out of it. So Paradise is no longer there as a town. So Drakesboro is about the only notable town close to it.
But we set on 4,000 acres total where that location is at, where the distillery is at. And part of that location is part of what used to be the town of Paradise.
So. Wow.
Yeah.
Are you farming too?
So we do have about 100 acres of row crop ground. We don't use it for the distillery operation because we use all non-GMO corn. And that obviously takes a little bit of different storage.
So we don't actually, we actually lease it for farmers. So but we do have a little bit of row crop ground. Unfortunately, coal mining ground is not great for farming.
You end up, right?
Weird.
You end up disking up rocks about the size of Volkswagen Beetles.
Okay.
That may be true, but I've talked to two guys who have distilleries in Nevada in the last couple of months.
Yes, you have.
And I kept making fun of them and they just told me I was wrong. So I try not to be judgmental.
Well, it makes the crop struggle and that produces some of the best character.
Exactly.
It's like wine.
Make those corn roots struggle for water.
Make them struggle. Yeah. So let's get into it.
Coal Pick. What is Coal Pick Distillery? What makes it unique?
Why? Like this just came to our stores. Folks got excited, but they were doing their own digging.
We want you to tell us what's cool.
Digging.
Digging, yeah. That was definitely purposeful.
Was that fun? That was fun.
3:18
Coal Pick Uniqueness
So the one thing I will say for Coal Pick, that if I could say anything for somebody to remember, is we have never sourced a single drop of juice. So everything that wears a Coal Pick brand is made on site and has been from day one.
From buying grain from local farmers in Kentucky, whole, we grind it, cook it, ferment it, distill it, age it, bottle it, label it, ship it. Everything is done on our site. We don't outsource any part of it.
Which is great. So that's huge. And you know, in the bourbon world, people are looking for transparency.
And where is transparency is transparency gets. So I always like to put that out there because there is a lot of sourcing, especially with these newer NDPs that people are just finding out about. And with Coal Pick, we've never sourced.
And that's just something we've prided ourselves on. So we've had the ability to just let it sit back and age for five or six years. Now we're putting that product out.
But Coal Pick is all pot distilled on hybrid pot steels, single pass distillation, all sweet mash. So we start with fresh grain every single time. People ask, why do you use fresh grain?
Well, for us, it's so that we have the consistency. With sour mash, yes, you're maybe putting back a set percentage, but you don't know what percentage of that is good grain, bad grain, what percentage of it's rye versus corn.
So we start with fresh grain every single time. So it's all sweet mash, like I said, all pot distilled, single pass, and everything's done on our facility. So we also use premium barrels from Independence Stave Company.
So they're the Cooper Select Barrels, which is a little higher end barrel. And we do a char four on them.
So char four and you're toasting out heads.
The barrels are all charred and the heads are charred the same as the barrel.
All char four, everything.
Everything's charred four, with the exception of our toasted profile. So our toasted profile is different than so far.
And if there's anybody out there that can prove me wrong, I'll gladly take it, but I've not seen anybody or had anybody tell me any different. But even the barrel manufacturers have not seen anybody do this.
But our toasting profile is different than anybody's. So we enter the barrel at 111 proof on all of our products. Okay.
125 is the max for bourbon by federal law. But we go in at 111 proof. Two reasons for doing that.
One, it's easy to ride on the barrel. The second reason for that is I want to sell you my product. I don't want to sell you water.
So when you're going in an entry of 125 proof, for us, like our small batch, our blue label single barrel, all those are cut to 100.
Well, if I'm going in at 125 and I've dumped those barrels and let's say they come out to 130, now I have to put a bunch of water in it to get down to 100 proof. Now I'm selling you water instead of selling you my product.
That's the way we look at things. Cost wise, it's probably advantageous to go in at 125 because then I get to add water and it's more cost effective for the distillery, but we don't look at it that way.
We look at it as we want to sell our product, we want people to taste our product and know what Coal Pick is about. So we enter at 111 proof on all of our profiles, including the toasted. Our toasted lives its entire life in a toasted barrel.
So some of the stuff you might see in the Binny's locations has some four-year-old age statements on it, but they're like four years and 10 months. But obviously it's less than five, so we got to put a four on it.
There is some five-year-old juice out there on the shelves, but like I said, that's five years in a medium toast char number one.
So that's not a heavy char, so you don't end up with that heavy smoked flavor that you get with some of the other toasting profiles. But that's different, that sets us apart from anybody.
Nobody else puts a toasted profile out on the market like that. Everybody else is either finishing in a toasted barrel or they're doing toasted spirals or staves or a plethora of different toasting issues that are things that people can do.
But that's kind of what we do.
Well, and how did you come to your recipe?
So we work with Independent Stave Company. We've worked with a couple of different industry folks. The guys at Wilderness Trail Distillery, Pat Heist and all those guys.
Very smart folks.
Pat Heist is a genius.
I mean, obviously he has a PhD in it. So obviously he's a very intelligent person. But him, we also use Pete Kamer.
He actually teaches at Moonshine University in downtown Louisville. He worked for Barton's for almost 30 years.
We actually have a barrel aging in there right now.
Oh, really?
I won't put that out too loudly, but we made some whiskey with them.
At Moonshine University?
Moonshine University, over almost seven years.
Brett's been talking about that for like five years.
Okay, I just want to make sure.
We need to get done, get it done, get it on shelves.
It's not going to be available.
How many, it's like next to nothing in bottles at this point. We let it in, it'll be good.
You're weeded focused?
So we are a weeded bourbon, yes sir. Now we have some rye barrels laid down. We'll eventually have a rye product out.
We're just waiting on it to age out. So right now, all the products that we have on the market are a 64% corn, 24% wheat, 12% multi-barley. So it's a heavier wheat.
But you look at the wellers and the buffalo traces and the old fits and all that stuff. Makers, you know, and even MakersMart.
So up until, don't quote me on the year, but I think it was the early 60s, 110 was the max you could go in a barrel, not 125. And then they changed that.
But Makers, so that's the reason they still barrel at 110 proof, because that's what it used to be. So obviously we looked at that as, you know, we go in at 111, that's one step above what it used to be.
It sets us apart from Makers, because a lot of people understand when you say make a weeded bourbon, they go, oh, this looks like MakersMart.
It's like Wild Turkey 101.
Yeah, that's a terrible thing to be compared to.
No, it's not. And actually, Bill Samuels actually had his secretary reach out to me and actually sent him a bottle of our very small bats and shipped it to them. You know, he's a big collector, so he wanted, obviously, another Weeded Bourbon to try.
So we actually sent him a sample up for him. So it's kind of neat when you get, you know, requests from people that's well known like that.
So do you ever take a piece of chalk and you write 1-1-1, and then we'll put a smiley face underneath?
No.
I would not be able to resist that. Every single one would have a three-eyed smiley face.
No. Well, I'm not going to say that.
You're not going to.
I can't promise what the guys that are filling the barrels every day, I can't promise you what that looks like every day. But yeah, it's a possibility.
Last question. Do you have a bottle you're most proud of?
If I have to put my personal preference on it, it's the very small batch. And that's because, you know, you go out in the market and you look at bourbons and it says small batch. Well, what does that mean to them?
For Coal Pick Distillery, a very small batch is three to five barrels in a blend.
That's very small.
That's very small.
That's very small.
Legitimately very small.
Very small.
Very, very small.
And that's why it says very small batch. You know, some of the distilleries, they call it a small batch, but, you know, that may be a thousand barrels to them. And it's all based on size, you know, it's all works out in the system.
But for us, a very small batch, three to five barrels. So we shoot to be about 800 to a thousand bottles in a batch. That's what I shoot for.
So I pick all the small batches, I pick all the single barrels. Cause, you know, I wear a lot of hats in the distillery on a daily basis, but I do that.
But in order to pick three barrels or five barrels and make a batch that one, we're happy with, that we're glad to put our name on. Two, that we can have some kind of consistency.
You know, every batch is going to be a little bit different, but every batch is going to be consistent enough that when people pick up a small batch and they go, okay, yeah, that's a good sipping whiskey.
That's something I can sit on the back porch, maybe have a cigar with and not, you know, just indulge too much, I guess, just kind of relax. So that's what we look at for our small batch.
And to be able to do that on a consistent basis, to me, is a little more pride involved in that.
And you're just keeping the tools in the tool belt. It's not a roll the dice on a single barrel. You've got, you have the ability to custom make it exactly how you want it.
Absolutely.
100 percent, yep.
Awesome. You have the realest beard I've seen in a while.
Well, it's been a few years growing here, so.
It's kind of amazing how straight your beard is.
Do you have a conditioner?
I do put some beard oil in it.
Oh, yeah.
I do have a straightening comb that I put in it, so.
That's good.
Yeah. My wife says if I don't, I look like Albert Einstein because it like blows all outside ways.
Look at you guys being able to grow beard.
All right. Back with more Whiskey Speed Dating real soon.
11:41
Cask Exploration
Hey, we're back with whisky, what were we calling this?
Whisky Speed Dating!
Ooh.
And we got two people on this time.
Double date. Ooh.
We hear your voices, but what are your names?
Yeah, what are your names? My name's Owen Martin, with Angels Envy Distillery.
And what do you do?
I make whisky. Awesome.
I make whisky.
Nice, I'm Alex Chasko, I'm with the Teeling Whiskey Distillery, and yeah, I make whisky too, I'm in charge of the distillation and I'm blending and maturation.
Longtime listeners know that both of you have been on Barrel to Bottle The Binnys Podcast before, so we're catching up. What's going on?
Lots of good stuff.
Yeah?
Yeah, that's an exciting time in the whisky industry, yeah.
You have a bottle in front of you on the table, and you have two samples that I can only assume came here in a checked bag.
No, not even, specifically small formats.
Small formats so you could carry them on. He keistered some samples to us here.
Yeah.
I love the handwritten marker. Right.
It's for me to know and others to find out. It's a super secret.
That's a mystery. Yeah, catch us up.
So we've got the Carousel Cask, right? And it's been, from what I've heard, great here at Binny's, right? We're always happy with the support that Binny's has given us on new, unique, unusual, different ideas.
Yeah, and the fact that we've been able to do this with you guys has been wonderful.
Yeah, it's been great. We've done a number of casks. We talk about when we're going through the warehouse and just the sheets of laminate that we're looking at and just pointing at and saying, Carcavalos, that looks cool.
Tequila, that looks cool. What are we doing with this? Can we taste this?
It takes about three days to prep the warehouse before your arrival of all the stuff we don't want.
Then Brett is like, what's that up in the corner there?
That's exactly.
No, no, no, no, no. Don't pay any attention to that. That doesn't exist.
This tornado of attention deficit making its way through your warehouse.
Just yelling it, Alex, Alex, I want to try this.
Why does this row not have anything written on it?
She's getting big tarp.
There's no secret when we're in that warehouse.
We thought about it.
The warehouse moved. Yeah, it's only these five castes.
Yeah, the wall is here now.
But speaking to that experience in the warehouse, curious how it came to be.
Yeah.
So, tell us about it.
We've got over 300 different cast types in the warehouse. And that's for us, it's a bit of a challenge, right? But it's also because we are whiskey fans ourselves, right?
And so we always are curious as to what is that going to be like? What is this going to taste like? And opportunities come up and you seek out new opportunities.
And the next thing you know, no one planned it, you've got a wild array of different casts there. And I think for me, what's really interesting is that you have these opportunities where somebody like Binny's shows up and they get it.
There's a bit of that simpatico thing going on. And there are kids in the candy shop too, and looking for, oh, what's that? Oh, what?
And you're like, yeah, that's the kind of, I forgot we had that actually. Yeah.
Well, cool. Do you want to try it?
Is it a hand pick? It's got Binny's on the label. Yeah.
So it's a hand pick batch.
That's going to basically be a regular item on the shelf over time. Then there's, because it's batched, we're going to have consistency on it. So you'll be able to continue to get it.
And we love it so much that we want to make sure that it's, it's something that's available.
It's a hand pick batch in perpetuity.
Yeah. Ooh.
That's a good idea. I love that word.
I like that.
Perpetuity. No one uses that enough.
I like hand picks that we have enough of that we can actually advertise, Rob.
Whoa.
Hold on.
That's always my fault.
So it came about because of exactly what you're talking about there, that problem of like, you know, you have a single cask, and I like single cask, right?
But like, as soon as you've bought one, brought it home, tried it, figured out like, wow, that's really special. I like that. And you come back to the store and it's gone.
And you're like, well, I can't get that cask anymore. So like, how do you try? And also from a maker's point of view, casks are a bit one-dimensional, right?
So like, there is a reason why blenders exists in the industry. And so like, okay, well, let's try and create something that's unique, but also has enough volume at a price point that people can buy more of. Yeah.
Yeah.
There's so much citrus on this.
It's like orange lozenge. Yeah, like candied or marmalade.
Marmalade.
Cool.
Oh yeah, that's fun.
I think we're, not to pivot too much, but we're scratching, I think we just passed 100 casks mark of different types of one. So I'm scooching my way towards Alex. He's had a few year jump on me.
Oh yeah.
I'm at three and a half.
I was going to ask you if you're jealous of his ability to play with casks, but then I remembered who you worked for.
We do a fair amount.
I mean, I will say I think teeling, I've referenced them all the time, referenced Alex all the time for just how nimble and agile, with us being a good example of that.
I think the one that I continue to pitch towards our brand team is that, what was it, your pot still that you finished in Duvel Barrels and then launched only in Belgium.
And I'm like, that sort of tactical finishing towards a specific market I really enjoy and something we'll continue to talk about in the Angels in the Circles.
Oh yeah.
Real quick about this whiskey.
Yes.
Oh my God. The orange is super present. It smells like it's gonna be candy, but the palette that you're painting the orange on top of, it gives it this sleek gracefulness, and it's racy and it's fresh the whole time.
Not heavy at all. Surprisingly dry, I still could put some in a margarita.
Dry, yeah, the brightness of the grain character, I think, integrates really nice with the brightness of the citrus.
Exactly.
I think there's a few fears, right? Orange isn't normally associated with whiskey, right?
So like, how do you, like, okay, you have the opportunity with Kira Sarkas to inject a bit of orange in there, but you don't wanna go like full crazy with it, right?
So like, how do you have it be there, but not dominating, still Irish whiskey, but like hinting towards maybe making an old-fashioned with it, you know, using it in something that's a bit...
It's almost an old-fashioned on its own.
It is almost an old-fashioned.
I mean, honestly, there's a hint of nuttiness on the back end. You throw some black walnut bitters.
Yeah, yeah.
A little more caramel.
Right, exactly. A bit of bitters in there, whatever simple syrup you wanna use and like some ice and you're off to the races, right? Yeah.
That's, that's chug-able.
Okay.
Yeah, I've been very happy with it.
And you know, you start these projects with thoughts and hopes and aspirations and wants and dreams and then like they sort of spend some time there in the warehouse and you kind of start to question yourself and like, is it really getting there?
Is it not getting there? I don't know. And maybe sometimes it just takes somebody like the team from Binny's coming there and giving you a kick up the ass and saying, no, that's great.
What are you doing? That should happen, right? And then you're like, yeah, I guess, yeah, really like we did have a good idea there originally.
It's a good problem to have seven years ago when we thought of it.
You got people that are happy to sell this.
That's always nice.
Yeah.
300 casks is an incredible variety. I want to ask what's the weirdest, but that's lame. So what I really want to ask is what is the most useless?
Do you have like a pickle cask or like a root beer cask or anything?
Something that had sardines or something?
Yeah, yeah, yeah.
Like, hey, we were using this for Worcester sauce.
All right, there's definitely the weirdest one.
What's the weirdest?
I was hanging out a lot with Alexander Gabriel and he loves using Pinot de Charente and he was like, you should do like a barley version of Pinot de Charente. And I was like, I don't even know. I understand exactly what that is.
That completely makes sense to me.
Yeah, I got it.
Yeah, absolutely.
I follow.
I'm on board for this.
You know, having that degree in brewing and distilling, right, I can try and make a good IPA.
I can try and make a good Pilsner and I think a whisky, right? But like, how do you make a good Pinot de Charente? I don't have a clue, right?
So we tried with like a second running off of the mash and fermenting that and making a weak beer, right? And then fortifying it and trying and no.
Did you fortify it with cooching or with aged whisky?
Two-year-old whisky.
Okay, cool.
Right? So that the thought was like, okay, it'll age. And yeah, but no, I don't think it's still the one that like...
I don't know if there's a market for that.
Yeah, it's very niche.
Yeah, we'd still probably take a can.
We have two hot sauce barrels that were filled during COVID prior to my time that I'm...
We gave a little bit to the bar team for them to make some Bloody Mary type cocktails, but I think that whisky will probably be destroyed. I don't think it's fit for...
We've seen a release of this.
I've seen a couple out there.
Anytime hot sauce, and that one particular hot sauce's logo shows up on a bottle.
Yeah. I'm chalking that up to just, hey, we all had different eccentric flights of fancy during COVID, and that was what was done at the time that I don't need to make into the final product.
Leaning back against the wall, bouncing the rubber ball off the concrete wall, you're like, okay, hear me out.
Right.
Someone will like this, but we should create a lot of it.
Imagine the co-branding possibilities.
All right, all right.
What's in the vials?
20:56
Blending Innovation
Well, but I think that's a fair point though.
It doesn't go according to plan always. Yeah.
Yeah.
Right?
Well, I think that actually is a good segue into one of these.
And Alex teed me up in some other respects too, just with the blender talk and the idea of monitoring a project as it goes along and being like, well, this isn't what I thought it was going to be and things of that nature. So let me pass this on.
I think not what I thought it was going to be is a big part of it. It's not like it's a scientific experiment, but you are pushing the boundary.
Yeah.
And you have to be willing to take that risk. Yeah.
Totally. Yeah. All right.
I'm just getting that passed around. So I can either make you do a blind off the bat or just jump right into it. I don't care either way.
Paps Blue Ribbon.
PPR is on the bottle, so I'll let you decode from there.
Ah.
Hmm.
I love a good Paps.
I do too.
Who doesn't?
With Malort right next to it.
That's got to be old style for in Chicago.
I know.
So Peach Cobbler with a whiskey?
You got it.
Peach Brandy Rye.
This is crazy.
Yeah. We purchased a bunch of Peach Brandy barrels, and to exactly that point, it was kind of more in the peach ring, peach candy realm, and I very much wanted to steer it into cobbler territory. So this is now, I'd have to look at my blend sheet.
This is the base blend. This is still all on cask. We won't package this until June, but it's a blend.
So it's Kentucky Straight Rye, finished in both peach brandy, and then I integrated toasted oak barrels in as well to take it from more of an artificial peach into more of what I was hoping to be a fall cobbler inspired release.
It's almost like I got graham cracker spice underneath the fruit.
Didn't even have to make you guess how to much. You just nailed it off the bat. So there you go.
I guess I steered it in the right direction.
That was perfect. But the peach really goes on the finish.
Yeah, and again, so this is my base blend, something I've done, I've started, I guess, within a year of being at Angel's Entity, really started to integrate.
So we actually blended all the barrels together already back in November, I believe, and then we recask it. So that was the base blend to marry, especially with how different those two finishing cast types are.
Then what we'll do in June is basically have a second crack at it, where we dump the base blend and then we're like, the peach is still a little strong, more toasted oak. Or actually, we want a little bit more pop of fruit.
We still have peach brandy barrels held to the side to dial it. So it's always like I try to nail it on the first blend, but the first blend is more about the marrying aspect.
And then the second blend is where it's, hey, pencils are about to be down, test takings over, like do or die. And that's where you kind of, I call it like the salt and pepper to the blend, is where we dial it exactly where we want it to be.
You're at least 98% of the way that it is.
Yeah, I think we're pretty close. And I think we're shooting about a 108 proof on this. We'll proof it down ever so slightly on the final blend.
So even on the marrying blend, I'll usually take it down and proof a little bit as well.
We can talk about this, right?
I don't know. It doesn't matter to me.
Do we have to bleep the word peach?
No, no, no. Right before we got on the air, I was like, so what's today, the 16th of April? So tomorrow literally is our special release launch that are neither of these.
And I think that's kind of the world that we all live in, or at least Alex and I live in, where it's like, what we're launching tomorrow got bottled back in January. So these are what I'm working on currently, which is why I got samples of them.
And so I'm tweaking on and I'm like, oh, these guys can be my focus group, but I'm also like, oh wait, it's always jumping back and forth between the present and the past and the future, which I guess is-
It's kind of whiskey making in a nutshell, I guess, but it's certainly even with releasing whiskey has attributes of that.
No, this is great.
I can relate in the advertising world, we have deadlines that are three weeks from now and then deadlines are tomorrow. Got to remember which timeline you're in. Not as cool as whiskey, but not at all.
Okay, so we had orange and we've had peach. So this is just going to be plain old whiskey, right? Of course it's not.
I really like this peach though. It's great.
I had peach color with some vanilla ice cream on it. It's just.
So like last year, we did the Extra Neho Tequila Finish Rye, which had this wonderful honey agave syrup kind of character to it.
But I think even on surface level, when you said rye whiskey and tequila, I think people were thinking like in a shooting sense. So sometimes it was like liquid to lips to prove it.
But I think the peach brand is almost the opposite where it's like, you hear peach brandy, you hear toasted oak, you're just like, okay, not only does it sound delicious than the whiskey, it ideally backs that up too.
And you're flavor blasting it in a very precise, careful, meaningful way.
But like Alex said, I think that's kind of a blender mindset to, I don't feel like I need to be the first to finish it in whatever type of barrel, but when I integrate these two different finishes together, which what we're about to pour is another
example of that, it's like, yeah, I don't feel like I need to be the first to cross the finish line, but then I can integrate known flavor profiles and do it in a way that's unique to me. And so yeah, I guess the tequila one, we would source through
Absolutely.
Fun stuff to cook up.
And we've gotten some of the Triple Oak casts over, and you know, with the success of the Wonders of Wood, really looking forward to seeing what that's like.
When I've set it in other settings, well, it will be a good segue into this when we do taste it, but so we did our Triple Oak launch about a year and a half ago, which used chinkapin as a variety of one of the three oaks, in which you would think a
variety that's native to Kentucky, that's native to the Ozarks that I'd have in my own backyard essentially, but the first place I saw I used it was Teeling. The first whiskey I ever tried that used a chinkapin finish was Teeling.
And then I'll segue into this one that the first whiskey I ever had with an Ambarana finish was Teeling before it kind of swept American whiskey obviously. Yeah, I think it's already peaked and come down luckily.
Oh, it's definitely on the downside.
Which I'm kind of thankful for, but.
Well, and I mean, not to poo poo it overall, it's more just very rarely are we finding that it's done properly because it's very, there's a very tight window that you can find where it's not overdone.
And that's what we were talking about before all this was like, you know the tasting note right away. Yep.
It's like anise, you know, when you're cooking something, like a little bit.
It's a caraway, right? Yeah, a little bit good, too much. No, we definitely crossed the line.
Very easy.
Not like garlic. You can use a lot of garlic.
Oh yeah. No, seven whole cloves of garlic, plenty.
Just keep it coming.
I think after the first bite of whatever it is, you're so desensitized. It's like hot sauce or something. You have to keep rolling at that point.
Oh yeah. Because that's just the new baseline you have. And then you just eat faster.
Exactly.
But when you're starting out-
We're talking about whiskey here.
But when you are starting out with a flavor profile that's unusual, it's hard to know where that limit is. It's hard to know where are the safety boundaries and what are you trying to achieve with this. Is it too crazy?
You'll always find somebody in the whiskey world that's more, like turn it up to 11. That's- And so like, okay, well, do I listen to that?
Do we try and- It's a tough one.
That is all. And especially American whiskey, I think it's the push-pull between, okay, these bourbon dorks want 140 proof or they want more than 140 proof now. And inherently 95% of my audience is now turned off by that.
Yeah. But do I cater to the vocal minority or do I make the whiskey I want to make, or do I make the whiskey for the masses? And it's like trying to, with any given release, dial those pressures in and try to, you know, balance what you're doing.
Yep.
So we know Umberana.
Yep.
There's a lot of coconut on the nose here too.
Yep.
And this is another trial blend and also another one that's a great example of having to pivot, pivot, pivot.
I think even after the first time I was on the Binny show, I had a little sample that we tasted after that we cut the mics. And that was an early Umberana one where it wasn't so much like, look at this. It was, do you guys like this?
Because I feel weird about it. And this has been the longest blending project I've done in my entire career, just because it's taken so many iterations, I think to get that Umberana in check. Oh God, do I want to go down this path?
It's a, I'll try to keep it as tight as possible. But to me, Umberana is a pain in the ass, clearly. But this is one where I've almost put the story before the whiskey, you know, as a whiskey maker, I'm trying to develop those in parallel.
And I think I put the cart before the horse on this one a little bit, but I think I've got the whiskey up to match it.
And the interesting thing to me is that Umberana, I mean, again, Alex was one of the first I'm aware of using it, but in an American whiskey sense, it's the only barrel or wood trend that I'm aware of that went from beer to whiskey than the other
That's a good point.
Across the street from me is a brewery called Against the Grain, and they had been doing brewing collabs in South America and got in touch with a cachaça maker who turned them on to it.
They then used it to brew an imperial stout and won GABF gold medal for it back in 2015 or something. Then like we said-
We were down there when they were still aging because we were in the warehouse.
Yeah.
And we just smelled it right away.
Same with our warehouses.
Because it wasn't a thing.
Yeah.
And they let us taste it and we were like, this is the most unique thing.
Yeah.
And then it just took off from there.
So this is cachaça?
No, no, no.
Oh.
But it's not cachaça, but if we are friends with the brewer across the street from us.
Yes. The makers of the Poopy Pants label.
Exactly. That's exactly the one. But if they brewed an Imperial Stout, finished in Ambarana that won a GABF Gold Medal, that's where the story part of it kicked into my head.
And I was like, okay, I think I can actually do something with this. Then for a while, it felt like I was just jamming the finishes together. I was like, how do these fit together?
Cause I was getting more of the bitter, so stout, I guess I should say.
And actually Goose Island Stout in this particular one, cause we got our, just like we were talking about with Alex before we got on the mics, American whiskey makers are the givers of barrels.
But as they finished whiskey company, we were starting to close the loop over and over again. So Goose Island was another example of that.
So I got those Imperial Stout barrels back, but then trying to jam the finishes together, cause I was like, it's such a good story. Why don't you fit together?
But like it was the bitterness, the bitter chocolate flavor of the stout and kind of the, you know, again, Ambarano when taken too far, it almost goes like a stringent chemical, I say like lemon.
The Ambarano is very soft in this.
Yeah, it's only at about 8 to 10%.
Yeah.
And frankly, I think I might dial the stout up even a little bit further on the second blend. So this is about, yeah, it's very, again, Ambarano is so strong. It is very much the minority of that blend cause it needs to be.
Yeah, it's like the finishing salt.
A little Ambarano, Goose Island, Burby County brand stout barrels, the Boomerang barrels, because they used your rye casks.
No, so they did the whole dang thing.
We sent them bourbon barrels, and they aged the Goose Island in the bourbon barrels, and then they aged them in port barrels.
That's what it was.
And I only asked for the bourbon barrels back, cause again, I already have enough issues getting rid of old port barrels eventually, and I was like, nah, let's just keep it to the bourbon.
We're gonna unport.
Yeah, well let's keep it to the bourbon. So that's what we got back, and we've been using them for this blend.
Roger was mad at them cause they weren't using your rum, your rum finished casks.
We talked about it, and they're actually working on another collab. That one I probably do need to hold my tongue on a little bit, but fair enough. It won't be the rum one.
It will be another one we're looking at.
Okay, I would not have guessed out Barrels from this, but I was going to note that it's super fruity up front, but the finish is almost like wine-like acidity. It has that lift, and it's nutmeg and cinnamon.
This is pop of spice right at the finish, and it just cleans the whole thing up, and I never get this from whiskey, where it's like an acidic wine, mouth-watering. I want more.
Well, I love that cause I've said this in other podcasts, public forums. There's always an attribute I'm chasing, any blend, which I call juicy, which is because acidity is what makes your mouth-water, which makes you want to take another sip.
And for a brand that predominantly does wine barrels, that's not a hard thing to find. I think it's tartaric acids just in all the port anyway.
But like when we do a double-oaked one, or when we do something with something different, like it's a little bit harder to chase. So I love that you said that cause that means I hit my attribute. That's totally it.
My buddy at High West is a little bit more pretentious. I think he called it like a unctuous. And I was like, no, Juicy does the trick for me.
Let's get to the point, Juicy.
Exactly.
So thank you for that.
This is neat. I hope you nerds are listening up. This stuff's going to come out in a couple of months.
It's pretty cool.
Yeah.
Let's bash our audience.
I love you nerds.
I think the very first one I was on here, we teased the ball and bond out.
And that was like a big new one for us. I was like, I might actually get in trouble for this. And I was like, no, no, it's fine.
It's fine. We're past that.
We're getting people excited for the future.
You know what? Sometimes there's like a marketing suit sitting in the corner of the room.
Oh, I've been there too, yeah.
So thank you for not bringing it up.
Not sometimes. Most of the time I'm on. There's someone that's like.
Look back and they're like shaking their head wildly.
And I'm like, okay, we're going to keep going.
Yeah, wine just for our processor.
And then afterwards there's an email, hey, can you guys make sure that that doesn't make it in?
We're like, no, we're free for them. Sorry.
It's wild. It's already out.
We're bleeping swears, okay.
All right.
Cool.
Thank you guys.
No, we really appreciate it.
Yeah.
Oh, pleasure. It's always great to be here.
Come back again. We'll catch up again.
Absolutely.
Yeah.
Ready more, wait, music break and then more whiskey speed dating. That wasn't speed dating at all.
That's probably the longest form one you'll have.
That's a two for one. Okay, finally, I got a sample in front of me, and it is Brother Justus American Single Malt Whiskey.
33:59
Brother Justus Identity
43% alcohol by volume, 86 proof. And James, the maker of this whiskey, is sitting next to me.
Hey, how you doing?
Hey, thanks for jumping into Whiskies Speed Dating.
Whiskies Speed Dating.
Oh, I just tasted a rye, a very high power rye, and this is like totally graceful.
Oh, and a delicate American single malt.
Totally graceful and lovely.
It's a completely different animal, yeah.
This is nice. It's not abusive at all.
We have Brother Justus, American single malt, that's 100% made from Minnesota ingredients, 100% malted barley, Mississippi headwaters, and then cold, matured oak barrels from the heartland of Minnesota. So gosh darn cold up there.
The oak grows nice and slow, so you get lots of tannin, lots of vanilla. Really has a different flavor than southern grown oak.
This is a easy drinking kind of confectionary style single malt.
Yeah, I agree.
Orange marmalade, vanilla, this is like a pie. It's like a pie.
Yeah, but like way lighter. It's not, it's like, okay, cause they use shortening to make a pie. So the pie crust, it's heavy, right?
And it's like the opposite. It's like a light biscuit cracker.
You're right.
Yeah. This one, it's everybody's whiskey, right? It's got fruits, got floral, it's got spice.
It's super easy drinking, your classic neat whiskey.
Bourbon drinkers, if you want to check out American Single Malt, bourbon drinkers are going to love this. Oh yeah.
For something fresh, you know, I feel like a lot of American Single Malt has a lot of the bourbon bite, a lot of the strong bold oak. This is much more subdued, much more of a classic sipping list.
Did you say entirely Minnesota?
Yeah, that's right. So we're from Minneapolis, Minnesota. We get our barley and the water, obviously, the oak and the peat that we use for one of our cold peated products, all from Minnesota.
Minnesotan peat.
Oh, speak to the cold peat.
Yeah, sure.
Well, so that's a fun one. It's a patented way that we have to make whiskey, where we take post barrel mat matured whiskey and then we put it through a peat filter media.
It polishes the whiskey a little bit, but it's also going to infuse this herbal soft peat flavor. Instead of smoky, it's soft and delicate.
A completely new take and there's no other whiskey like that in the world because we patented the process about making it.
Interesting. As a peat novice, more or less, I know heavy smoke, I know graceful iodine, sometimes salinity, sometimes nuttiness. What descriptors do you have for cold peat?
Yeah, herbal, chocolatey, it's a little bit of minerality.
It sort of accentuates the sweetness of the oak. So in our classic whiskey, it'll be more like caramel, butterscotch. But once you put it through the cold pea process, it polishes a little bit and then it'll taste a little more like maple.
So it accentuates the sweetness, smooths some edges and adds this herbally mineral. It can have a little bit of like a mossy, nori, seaweed-like quality, but it's not really briny and it's not really smoky. It's something completely else.
You'll have to get a bottle and try it.
Yeah. Nori is a favorite character to it. Yeah.
Yeah.
Is it open?
Can I try it later?
Yes.
We'll be down there pouring all of our products.
There's going to be more bottles than your brain can imagine down there.
That's true. We're here pulling people away from World of Whiskey for Whiskey Speed Dating.
It's the largest whiskey event in the Midwest at this point by far.
We're not going to have to pimp it at the top or the bottom.
Let's get talking about it all the way through.
It's just huge. You know what's great about our whiskey, right? Because this is our flagship at 86 proof, but then we also do special releases at Barrel Proof 125 Plus, and they're just as approachable, just as easy drinking.
They really are dangerous in that way that you don't realize you're drinking 125 proof the same way that other whiskeys have. So we've got our Founders Reserve 2 and our Founders Reserve 3. The Founders 2, that was 2024.
That one was a runner up for Best in Class at San Francisco, and then Founders 3 was blind tasted to the top of the list of Best of 2025 by Fred Menick.
So those are some real catching fire moments for us, where we're really starting to get some validation that, hey, we've been doing this for a decade, but people actually enjoy the juice.
Harry, you got some bona fides, we trust you. Tasting it in the glass is what matters to me.
Yes, yes, yes.
Well, then you'll have to taste it downstairs.
What was unique about Founders?
I mean, it's just the best of the best of the best, right? So, throughout the year, we're selecting the best ones.
Yep, we do one grain, one fermentation, a couple different approaches to distillation, but throughout the year, I just pick the best barrels and then me and the Founders sit down with them and pick the best of those and then we put together some
Rob, does that process sound familiar to you?
A little bit, yeah.
Kind of like our hand picks that we do. Yeah. Okay, so what's on the horizon?
What do we got going on?
Founders 4, we're gonna come out with that this year. We set the bar really high with Founders 3. So we're gonna take another crack at putting together a exceptional blend at Barrel Proof.
We're doing a little bit of a rebrand relaunch. So we're re-engaging with our distributor in June and we're gonna change up the label, actually.
Well, this is a pretty iconic label.
But the cross is going where?
Exactly, right? Well, so the cross, it ends up, we wanted to grab attention and it almost grabs a little too much attention, a little bit of a distraction.
So Brother Justus was a blacksmith monk and so we're going back to some of our original graphics and putting a hammer on the bottle.
Even more metal!
Well, and so, you know, we're American single malt, right? But according to the TTB and some new filings, we're getting excluded from that category. We were the lone dissenter.
We distilled just above 160 proof and they said that's not American single malt. So we're actually rebranding as American whiskey, 100% malted barley, because we're choosing flavor over category. If they don't want us in the category, that's okay.
We think that the way we do this is the way that we're the most proud of and gives us the flavors we're after.
Rob, we're still going to sneak them in the set. What? We're still going to put them in the single malt set.
Don't even get, no.
Don't start getting me into these arguments at this point. We're going to have a whole American whiskey category at that point that's just going to be adjacent. Yes.
You can put us in the transition, a quick moment of, it's kind of like American single malt, but it's actually its own complete unique thing.
That is a genuine spot in the store that I shop at the most, the border between bourbon and rye.
Oh, it moved a little. There's some stuff here.
What's this weird thing that we can't name? I was just going to go in the adjacent area.
What's fun is that there's nothing really that weird about it, it's just still a little bit higher proof. By all rights, we're a single malt distillery, right? We use 100% malt made at one distillery, mash, fermented, distilled.
What's the regulation on the highest proof it can go into?
Right, well, so it's distillation proof, right?
So almost every American category caps it at 160 proof. Internationally, that proof is, that cap is at 190. And so in America, tradition, whatever you want to, whatever reason you want to, I haven't gotten a clear answer.
I get different answers from everybody on why 160. What I do know is when you go to Scotland and Ireland, they say above 190, you lose the character of the grain.
And I can confirm if you're distilling that high, it doesn't really taste like the grain. But when you're distilling at 165, 175, you can still taste plenty of this malted barley. And it just gives us nice, really clean cuts.
And you know, it's interesting, right? When we're distilling this product, we actually save below 160 for the very end of the distillation run. So we keep it above there as we're collecting our hearts.
And then as we get towards the end, we let that proof drop and start to pull all that complex, fun flavor right before the tails.
So you're keeping that too.
Yeah, 100%. So we still get the body and the flavor. Our final distillation proof, as recorded in the tank, ends up being above 160.
And so, it's interesting, right, with the change in the category, we made whiskey below 160. We said, hey, maybe we're wrong. Let's try it out.
And I've got about a thousand gallons, aging in barrels, tastes great. I'm really excited about it. But it's different.
It's not the product that we build our company around. So when faced with that decision, we said, we're just going to go our course. We're going to choose the flavor of our product over fitting into some category.
And we're just going to trust the consumer to want to embrace something that just has the flavor of our product over fitting into it. We're just going by the class, which is whiskey. It's made in America, so it's American whiskey.
100% malted barley, it's definitely still worth trying, seeing what the secret to our juice is.
I think our customers are more informed than ever. I think a lot of people who are looking for this tier of whiskey are interested in those finer shades. And I think you're doing a great job.
And again, what ultimately sings is what's in the bottle, and you're crushing it.
Awesome. I'm glad to hear you guys appreciate it. It's a labor of love.
So that's some of the best thing I can hear. It's just somebody enjoyed it. That's what I'm here for.
Sweet.
Thanks, James.
Yeah. Thank you guys.
Thank you.
All right. That was a good amount of Whiskey Speed Dating, but we have more. So we're making this a two-parter.
Stick around next week for more Barrel to Bottle, The Binny's Podcast, Whiskey Speed Dating from World of Whiskies.