This April 17th, we celebrate Malbec from Argentina and its global success. It’s the 16th anniversary of Malbec World Day, a celebration created by Wines of Argentina to position Argentine Malbec internationally.

In this edition of Malbec World Day, we want to celebrate the versatility of Malbec and we want to inspire you to enjoy Malbec with spontaneity and without prejudice.

A new era of elegant, refined and subtle Malbecs is here. This uniquely multifaceted variety offers infinite flavors and styles. Malbec is not tied to seasons or rigid rules. A white Malbec can be paired with meat, and a red Malbec can be enjoyed with ice. It is about enjoyment and sharing, a direct connection to the here and now.

With the simple act of uncorking an Argentine Malbec, you open yourself up to a shared dynamic of infinite possibilities. A bottle of Malbec, a glass, and your favorite people. That's all you need.

Join the global celebration of Argentine Malbec!