This April 17th, we celebrate Malbec from Argentina and its global success. It’s the 15th anniversary of Malbec World Day, a celebration created by Wines of Argentina to promote Argentine Malbec worldwide.

In this edition of Malbec World Day, we want to celebrate the versatility of Malbec and the vast number of ways you can enjoy it. Argentina’s flagship variety offers an infinite range of flavors, styles and possibilities.

We’re witnessing a new era of elegant, refined and subtle Malbecs. This uniquely multifaceted variety is now being widely used in cocktails and vermouths, and is also being used in many of Argentina’s best blends.

That’s why Malbec World Day is an invitation to find your own style: fresh, light, young, premium, classic, aromatic, herbal, sophisticated, and to share it with your favorite people, in your favorite settings.

There’ll always be a Malbec waiting for you to discover: Your Malbec. Regardless of the kind of glass you choose to drink it from, it’s the occasion, your unique experience of Malbec and how you want to share it with the world that matter.

Discover Your Malbec, and share it your way!