The Spirit of Sharing


Discover Beaujolais • The Spirit of Sharing

August 9th - 30th

 

Look no further for the perfect wine for your late summer and early fall activities! From the cherry-raspberry, chillable fun of Beaujolais-Villages to the complex character and elegance of the Crus, you’ll be amazed at the quality and value of today’s Beaujolais.

If the Beaujolais had to be summed up in a word, without a doubt, it would be “diversity.” The region’s diverse terroirs, with the Crus in the north, the Beaujolais-Villages in the center, and the Beaujolais appellation in the south, allow for a range of expressions of the Gamay Noir grape. Find THE Beaujolais to suit your unique taste!

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Beaujonomie

Discover Beaujolais

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ABOUT BEAUJOLAIS

  • Located North of Lyon in Eastern France, Beaujolais is bordered by Burgundy to the North and Rhône to the South. The picturesque Beaujolais vineyards run along the Saône River, where winemakers have crafted deliciously supple and fruity wines since the days of Ancient Rome.
  • Over mainly granite terrain, the ten Beaujolais Crus form a meandering path. From South to North, Brouilly is followed by Régnié, Morgon, Chiroubles, Fleurie, Moulin-à-Vent, Chénas, Juliénas and Saint-Amour. The Beaujolais Villages appellation mostly lies on granite terroirs and surrounds the Crus while the Beaujolais soils located South of the vineyard are more clay and limestone-based.
  • The region has ideal growing conditions. It receives lots of sunshine and has granite-based soils that lend excellent structure to the wines. The Gamay Noir grape is used to make all Beaujolais wines except for white Beaujolais, or Beaujolais blanc, which is made of Chardonnay grapes.
  • Manual harvesting is widely performed in the Beaujolais region. Handpicking means that entire bunches can be vatted in order to develop specific aromas. This winemaking method is specific to the Beaujolais region.

 

WHAT IS BEAUJONOMIE?

  • A Beaujonomic moment is a convivial moment at table with loved ones or new friends and its key-lifestyle value is the taste for sharing:
    • Sharing the table: Convivial dinners that bring together friends and strangers;
    • Sharing wine: The same bottle, preferably a magnum, the same winemaker’s story for everyone;
    • Sharing food: A common dish enjoyed by all guests in the spirit of sharing;
    • Sharing the conversation: A concerted effort to stay in the present moment, devoided of distractions and technology.

 

WHAT'S THE PECULIARITY OF EACH BEAUJOLAIS?

  • We have a Beaujolais for every convivial occasion and everyone’s taste:
    • Festive Beaujolais wines: They are the Beaujolais Nouveaux: the result of a phenomenon started in the 1950s and that still today represents 1/3 of the whole Beaujolais production. They are renowned for their youthful taste – they can be tasted only two months after the grapes’ harvest and can be uncorked for any festive moment.
    • Expressive Beaujolais wines: These Beaujolais are notable for their excellent value and quality of back-story. Stories linked to place, to style, philosophy, ethics, choices, convictions or the methods of an authentic Beaujolais wine producer.
    • Exceptional Beaujolais wines: These are pure terroir wines. They are the top cuvées from each winemaker (plots selections, old vintages…). The wine itself and the place where it is from both tell a story.