Black Friday 2019: Goose Island BCBS Release Information

It's that time again, time to get ready for our Black Friday Bourbon County Brand Stout release. Be sure to check out Roger's tasting notes from this year's remarkable lineup. On Black Friday (that’s November 29), all Binny’s locations will have an allocation of this limited annual release, but as always, the main event is at Binny’s Lincoln Park. Check it out.


Goose Island BCBS Grand Release

Binny's Lincoln Park

Friday, November 29, 7:00 AM


Chicago's biggest annual Bourbon County release is at Binny's Lincoln Park. We're opening our doors earlier than usual for this event - 7:00 am. Keep an eye on our twitter account throughout the day of the release for updates. 

If you were around last year, you have a good idea of how it's going to go. Starting Thursday night, our parking lot will be closed to make room for the line. We suggest using public transportation. Seriously. We're keeping up our overnight presence, and we'll again have wrist bands and tickets to manage the line. Throughout Thursday night, we're passing out numbered wrist bands as people get in line - 1000 total. Please stay in line. At random times on Friday morning, we'll pass out matching numbered tickets to purchase your allocation. No wrist band, no ticket. No ticket, no purchase. 

Just like last year, our Lincoln Park release will only offer the opportunity to purchase this year's lineup as a full allocation. This keeps the line moving quickly, so everybody can get their beer, and then can get back home to their warm beds. Along with the full allocation (listed below) we'll have a few other special add ons also available for purchase. 

The first 200 in line will get an extra gift from Goose Island. Plus, if you're waiting in line in the early Friday morning, Goose Island is serving coffee and other treats.


Binny’s Lincoln Park Full allocation 

Price TBA, all bottles 16.9 oz

2 Bourbon County Brand Stout

2 Bourbon County Brand Wheatwine

2 Proprietor's Bourbon County Brand Stout

1 Reserve Rye Bourbon County Brand Stout

1 2 Year Reserve Bourbon County Brand Stout

1 Bourbon County Cafe de Olla Stout

1 Bourbon County Mon Cheri Stout  


We will also have these optional add on items. You'll have the option to buy: 

1 bottle of a vintage BCBS from the following list, while supplies last
(update 11/19/19 - we can confirm enough vintage bottles to promise one each to the first 600 people in line.):

2018 Bourbon County Brand Bramble Rye Stout

2018 Bourbon County Brand Coffee Barleywine

2018 Bourbon County Brand Midnight Orange Stout

2018 Reserve Bourbon County Brand Stout

2018 Bourbon County Brand Vanilla Stout

2018 Bourbon County Brand Wheatwine

2017 Bourbon County Brand Barleywine

2017 Bourbon County Brand Northwoods Stout

2017 Proprietor's Bourbon County Brand Stout



1 Bourbon County Stout Vertical Collection
(containing a bottle each of 2017, '18 and '19 BCBS)

1 Commemorative Chalice

Please remember this isn’t a camp site or a bottle share – it’s a release of awesome beer, and we want to keep it awesome. It takes help from everyone to keep this release running smoothly.








Goose Island BCBS Release

All Binny's Locations

Friday, November 29, 9:00AM


Can't make it to Lincoln Park? Don't want to pick up the full allocation? All other Binny’s  locations open their doors at 9:00 am for their release.

All Chicagoland Binny's locations will offer all the variants mentioned above, including the Vertical Collection, only in much smaller quantities on hand. You don't have to buy everything, and you'll have the opportunity to buy up to four bottles of BCBS Original, and one each of all remaining variants while supplies last. 

Our Central Illinois locations - Champaign, BloomingtonSpringfield and Peoria - will also offer all of this year's variants except for Proprietor's and 2 Year Reserve. You don't have to buy everything, and you'll be able to buy up to four bottles of BCBS Original and one each of the variants while supplies last. 






Any questions? Leave a comment below and we'll do our best to help out. We get a lot of the same questions, so here's an FAQ section. We'll update this if we need to. 


What about Double Barrel?

 - Unfortunately, we aren't getting any. According to Goose Island, there isn't much and they "will not be doing a traditional retail release." We're wondering what that means too. 


How early should I arrive?

 - We can't really say. Kind of like Chicago traffic, it depends on the weather and the crowd.  


But I don't want the full allocation.

 - No sweat, just head to any Binny's location that isn't our Lincoln Park location. But then again, our LP release really is something special. 




 Don't forget to use #GooseBlackFriday when sharing photos on Instagram, Twitter and Facebook! We'll do our best to keep our social channels fresh with up to date info throughout the event. See you on Black Friday!