Black Friday 2018: Goose Island BCBS Release Information

Get ready for this year’s release of Goose Island Bourbon County Brand Stout at Binny’s! This year marks another great lineup – check out our tasting notes here. On Black Friday (that’s Friday, November 23), all Binny’s locations will have an allocation of this limited annual release (details below) but as always, the main event is at Binny’s Lincoln Park. Here are all the details…

Goose Island BCBS Grand Release

Binny's Lincoln Park

Friday, November 23rd 7:00AM


Head to Binny's Chicago - Lincoln Park for the biggest Goose Island Bourbon County release in Chicago. We’re making some changes based on your feedback. First, we’re opening our doors two hours early – 7:00 am – only at Binny’s Lincoln Park. Keep an eye on our twitter account throughout the day of the release.


Intelligentsia and Goose Island staff will be onsite early in the morning with coffee and some other surprises. Starting Thursday night, our parking lot will be closed to make room for the line. We suggest using public transportation. We’ll have extra porta johns this year, and we’re pumping up staff to make sure everybody in line knows what is going on.


Your most common feedback from last year’s release was about the line, so we’re adding overnight staff and extra safeguards to limit cutting and confusion. Throughout Thursday night, we’re passing out wrist bands as people get in line, 1000 total. This will help us keep count on the line. Please stay in line. Sometime Friday morning, we’ll pass out the actual tickets to purchase your full allocation. No wrist band, no ticket. No ticket, no BCBS.


IMPORTANT: Another common piece of feedback was about allocations and the checkout process. To keep the line moving, we are only offering the full allocation of this year’s releases for sale as one full case (plus optional vintage bottles and extras). It’s all or nothing, and we’re pretty sure you’ll want it all:


Binny’s LP Full allocation – Price TBD

(all bottles 16.9 oz)

2 Bourbon County Brand Stout

2 Bourbon County Brand Wheatwine

2 Bourbon County Brand Bramble Rye Stout

2 Proprietor's Bourbon County Brand Stout

1 Reserve Bourbon County Brand Stout

1 Bourbon County Brand Vanilla Stout

1 Bourbon County Brand Midnight Orange Stout

1 Bourbon County Brand Coffee Barleywine


We’ve also been able to secure enough vintage bottles to guarantee one vintage bottle to everyone buying an allocation. That means your choice (from the remaining – there’s a limited supply of each) of these great bottles from the archive. Prices will vary:


2014 Bourbon County Brand Stout Vanilla Rye

2015 Rare Bourbon County Brand Stout

2016 Bourbon County Brand Coffee Stout

2016 Proprietor’s Bourbon County Brand Stout

2017 Bourbon County Brand Coffee Stout

2017 Bourbon County Brand Northwoods Stout


Plus early arrivers will have a chance to buy this year’s collectible Spiegelau BCBS glass. The first 200 through the doors will also receive a Goose Island tote bag with commemorative book and 2018 poster. Please remember this isn’t a campout or a bottle share – it’s a release of some awesome beer and we want to keep it awesome. Some rules for this release:






Goose Island BCBS Chicagoland Release

Chicagoland Binny's Locations

Friday, November 23rd 9:00AM


Can't make it to Lincoln Park? All other Binny’s Chicagoland locations open their doors at 9:00 am for their release. At all our stores, you’ll get the chance to buy from the minimum allotment, while supplies last. You don’t have to buy everything, but you’ll have the chance to buy four bottles of Original BCBS and one of each of the variants from this year’s release, again while supplies last. This year’s Reserve is extremely allocated and is limited to six bottles per Binny's location. We’re actually pretty excited that we were able to get that many.


Goose Island BCBS Central Illinois Release

For our Champaign, Bloomington and Springfield customers, we’re waiting on more info from our local distributors. More info soon….


More stuff:

Once again, Goose Island Bourbon County Snifters will be available for sale this year at all Binny’s locations. They are high-quality snifters made by glassware legends Spiegelau. They are first come, first served, while quantities last.


Don't forget to use #GooseBlackFriday when sharing photos on Instagram, Twitter and Facebook! We'll do our best to keep our social channels fresh with up to date info throughout the event.