Binny's Black Friday

 

Binny’s is proud to keep the Black Friday tradition going with the release of Goose Island’s 2021 Bourbon County Brand Stout! Curious what we think of this year's lineup? Give a listen to the latest episode of Binny's Barrel to Bottle podcast. For the health and safety of Binny's customers and the Binny’s team, we’re again hosting a drawing. Drawing winners will be able to purchase one of two 2021 allocations:

Reserve Allocation

BINNY’S 2021 BCBS RESERVE ALLOCATION

$259.99

2 bottles of Bourbon County Brand Stout
1 bottle Bourbon County Cherry Wood Stout
1 bottle Bourbon County Classic Cola Stout
1 bottle Bourbon County Fourteen Stout
1 bottle Proprietor’s Bourbon County Stout*
1 bottle Bourbon County Reserve Blanton’s Stout
1 bottle Bourbon County Reserve 150 Stout
1 bottle Bourbon County Double Barrel Toasted Barrel Stout

Classic Allocation

BINNY’S 2021 BCBS CLASSIC ALLOCATION

$124.99

2 bottles of Bourbon County Brand Stout
1 bottle Bourbon County Cherry Wood Stout
1 bottle Bourbon County Classic Cola Stout
1 bottle Bourbon County Fourteen Stout
1 bottle Proprietor’s Bourbon County Stout*

Registration has ended

 

* Proprietor’s Bourbon County Stout is not available in Bloomington, Champaign, Peoria, Rockford, or Springfield Binny’s locations. These locations will have all other variants in both allocations with reduced prices: $229.99 for Reserve and $94.99 for Classic.

BCBS 2021 Line Up

THE BASICS

We want to get this great beer to as many beer fans as possible while keeping our team and you safe and healthy.

We’re hosting a drawing. Registration is open from Friday, October 22 through noon on November 8. You’ll need to select the Binny’s store where you’d like to pick up your allocation when you register. Please only register once. All stores will have both allocations available.

Winners will be chosen at random, so there’s no need for everyone to rush to the registration page and crash our website.

New this year: When you register, you can select which allocation you would prefer to purchase. We can’t guarantee all winners will get the allocation they request, but we’ll do our best.

After holding the drawing, we’ll email winners with a link to pre-purchase your allocation and an assigned pick up time on Black Friday. If you’d like to wait to pick up your BCBS after Black Friday, we’ll hold all orders for one week, through Friday, 12/3. When you pre-purchase, you can select store pickup or curbside pick up.

Only place your order using your winning email address. Orders placed with emails that aren’t on our list of winners will be cancelled.

If you win, you’ll need to pick up your own allocation yourself. We’re checking ID’s against the registration info and pre purchase info to make sure everybody gets their beer.

If you have questions, first check out the details below. If you still have questions, please reach out to comments@binnys.com. We’ll do our best to reply quickly, and we’ll keep an updated FAQ section at the bottom of this page.

ONLY ENTER THE DRAWING ONCE

USE THE SAME NAME AND EMAIL ON ENTRY, PRE-PURCHASE AND PICK UP

 

THE DETAILS

Registration is only available on binnys.com. Head to our drawing registration page, select the Binny’s location where you’d like to pick up your allocation, and fill out the form completely. Submissions are limited to 1 entry per person across all Binny’s locations. Winners must pick up their own allocation and must present a valid ID matching the personal information entered on registration and at pre purchase checkout.

Drawing registration starts October 22 at 10:00 AM central and will remain open until noon on November 8. No entries will be accepted before or after the registration window. Winners will be chosen at random. Being first to register will not increase your chances of winning.

Winners will be assigned one of two allocation types and a pick up time. Winners will be notified on November 11 via email including a link to pre-purchase their assigned allocation online. Winners will be required to pre-purchase before 11/22 or forfeit the right to purchase. Winners will only be able to purchase allocations from the Binny’s location selected during registration. Binny’s will not be able to transfer orders to a different location, or reassign allocations.

Individual bottles of original Bourbon County Brand Stout will be available for purchase outside of this drawing. Individual bottles of variants will not be available for purchase outside of these allocations. Substitutions and returns will not be allowed. All sales are final. Lines will not be permitted outside any Binny’s location. More details will be provided in the email notification to drawing winners.

 

Registration has ended

 

FAQ

But I want to stand in line!
Standing in line is tons of fun, but we’re holding a drawing this year.

Will each store have the same number of allocations?
No, distribution is weighted based on sales and interest last year.

So does that mean the store we select will impact our chances of winning?
Yes, odds of winning will vary by location depending on number of entries at that location.

When will I know my pick up time?
When we notify winners, the email will include a link to pre-purchase your allocation and also an assigned pick up time. There will be some flexibility but we're trying to spread out store traffic throughout the day.

Can I pick up someone else's (family, friends) order if they are not available for some reason?
No, winners must pick up their own order. We will match personal info from your ID with the registration info and pre purchase info. No proxy pickup.

Do I have to purchase the full allotment?
Yes, we are only offering full allotments for sale, not individual bottles of the variants. We’ll have plenty of the Original BCBS on hand.

If I do not win, will allocations still be available for purchase on Black Friday?
No allocations will be available for sale on Black Friday.