I first tried this as part of a bourbon tasting at a new bar that opened up by work. I immediately went out and bought a bottle, and haven't looked back three bottles later! It's good on it's own, but it really opens up with a little bit of cold water. This has been my go to drink since that tasting, and I couldn't be happier with it. Also happily surprised that the price wasn't the $55 target I expected based on similar bourbons.